Yankee Stadium was looking for a dynamic menu board solution that would be easy to update, as well as create excitement for fans. They also wanted the ability to feature video and promotions at various times throughout events, as well as the ability to change content depending on the type of event. Operation managers requested individual concessions feature wall-to-wall monitors, some up to 21 in a row.

Working around the clock, Studio D produced 28 menu templates and several 3D video presentations, as well as assorted 2D video clips and dozens of specialized combo graphic images. VGS then installed 300 monitors throughout concession stands around the stadium, as well as in particular club suites. The monitors run dynamic menu board content, including custom video effects, which can easily be updated via tablet. In addition to branded menu board templates and stunning visual effects, the VGS Simplicity Digital Menu Board System also provides users with the ability to easily change menu items, calorie information, video, promotions, pricing and more - helpful when switching from a sporting event to an entertainment event in the same venue. Tablet control gives users the ability to walk around the stadium and make changes right on the spot. An advanced scheduling feature expedites immediate changes right at the concession stand, helping to lift sales and push inventory.

VGS was there every step of the way, including on-site testing and training during the intense installation process. Installation crews worked tirelessly around the clock to have the digital menu boards ready for opening day.