The Challenge

Currently operating in over 120 locations in the US and internationally, Wayback Burgers is about creating lasting memories over one of the best burgers in America. They looked to VGS / Studio D to better define - and elevate - their brand personality in alignment with the quality of their food and overall customer experience. Once that brand personality was defined, it would then need a complete store re-design to match.

Customer Solution

VGS/Studio D successfully solidified Wayback Burgers’ brand persona and “reasons to believe” as well as the subsequent design language - Respect The Way! This language then became the lens through which all store design, marketing and advertising decisions were made to relaunch the brand.

Wayback Burgers has successfully launched this new brand story at its first international location in Malaysia, with locations in the United States to follow.To begin introducing the updated brand persona in the United States, VGS designed graphics for a custom food truck that appears in various places throughout New York City, NY.

In addition to the brand development and design work, VGS is also fabricating the interior elements in locations within the United States.