In preparation for holiday 2020, FAO Schwarz wanted to create a more celebrated shop for its Adoption brand doll collection within its iconic Rockefeller Center location.

To do so FAO wanted to clearly mark the shop with a soft pink & white color scheme, featuring striped back panels, and scallop-shaped headers. The logos featured dimensional lettering & borders. The column logo featured an ornate hanging armature, and the main shop sign was toggled to the ceiling. VGS also produced a number of custom sized white acrylic display units for the dolls to be displayed in a resting position without sliding.

VGS produced all printed panels featuring the pink & white stripe pattern for the backs of the fixtures, the dimensional hanging signs, the column sign and armature, the painted scallop shapes and the white acrylic doll displays, all within a 2 – 3 week timeline from approved design.

The shop is meant to be a permanent shop displaying the FAO Adoption doll collection.

See the full FAO Holiday 2020 Case Study featuring many more iconic toy brands here!