Bobby Flay's namesake Burger Palace is an award-winning culinary space dedicated to the artisan burger. BBP was looking to optimize and re-design their menu board content to better organize and communicate the offering, as well as aid customers in navigating the menu. The goal was to increase awareness of available combos, unique burgers and shakes of the day, as well as drive shake sales as an add-on to burger purchases.

VGS/Studio D developed a solution that achieves all BBP's goals, including the ability to intuitively guide customers toward culinary-inspired menu items. We facilitated a complete re-structure of the menu board content, aided in selection of food photography, and manufactured all of the magnetic graphics for their existing structures. We were also able to reduce the cost of changing out the menu boards by 75%. All stores have now been updated to the new menu system.